Timeline
Timeline is a Swiss longevity biotech company at the intersection of consumer health, nutrition, and beauty. As a founding member of the development team, I helped build Timeline's digital presence from the ground up, contributing to a 36x increase in sales. This involved hiring and coordinating a cross-functional team of designers, copywriters, and developers spanning European to US West Coast time zones.
Marketing
The marketing side of the website is built with Next.js, ensuring fast, dynamic performance. It integrates seamlessly with Klaviyo for marketing automation, Junip for reviews, and Friendbuy for referral programs, amongst other services. Additionally, we use Sanity as the CMS for highly flexible content management and have incorporated a loyalty program to boost customer retention.
E-commerce
We built custom e-commerce functionality using Shopify API integration. This allowed us to create tailored product displays, checkout processes, and interactions specific to longevity supplements while Timeline's team could still manage inventory through Shopify's backend.
Kiosk
In addition to the main website, we built a custom kiosk for showcasing products and facilitating real-time purchases at trade shows. Built as a progressive web app in order for it to work offline on any tablet, it provided a smooth and flexible experience for demos and transactions. This innovative tool enhanced their trade show setup, offering seamless interaction for both staff and customers.
Testing Kit
We created a microsite for a home testing kit that showcases how Mitopure can boost Urolithin A levels after just one dose. The experience is brought to life with 3D WebGL animatics using ThreeJS, offering an interactive, visually engaging way for users to see the product’s effects in action, making the science behind it both accessible and compelling.
Email Marketing
Timeline needed a custom solution for crafting high-quality, tailored email campaigns. We developed a powerful email studio for them — an intuitive platform for creating bespoke newsletters and promotional emails. Designed to offer more flexibility and control than traditional tools like Mailchimp, this custom-built product empowers users to design standout campaigns effortlessly.
“An invaluable member of our team. He understands design and aesthetic deeply — which, for me is what makes him a joy (and often a relief) to work with.
As one of the founding members of our development team, Piers helped us achieve the creative vision we had for Timeline as a brand. It’s not easy to find developers that can achieve the visual finesse our team demands — Piers not only delivered the ask, but also helped us build out our team through his network.
Isha Suhag - Head of Design
Credits
Next project
&Open